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Online purchasing is a type of electronic commerce that allows customers to buy goods or services directly from sellers over the Internet via a web browser or a mobile app. Consumers identify a product of interest by visiting the retailer's website directly or by searching among alternative vendors using a shopping search engine, which compares the availability and cost of the same product across multiple e-retailers. Customers will be able to shop online using a variety of computers and devices by 2020, including personal computers, notebooks, ipads, and cellphones. The method is known as business-to-consumer (B2C) online purchasing, and it invokes the physical analogue of buying products or services at a typical "bricks-and-mortar" retailer or shopping center. The practice of setting up an online store to allow businesses to buy from other businesses is known as business-to-business (B2B) online purchasing. A standard online store allows customers to browse the company...